PORTRAIT OR LANDSCAPE???

​WHY WE SHOOT

Our world revolves around photos and videos, and for today we are exclusively talking about photos. Have any of these thoughts gone through your head before you capture content?: "this shot for the gram? story or post? or is this going on any of my print marketing material?" Digital media has changed the way we look to capture content, and we are here to tell you the way you caputre it matters. What do we mean? Well, are you shooting this picture in landscapte or portrait? The orientation of your camera is the most important decision you will make when it comes to what type of content you're shooting for.

LANDSCAPE ​

When shooting landscape you're looking to capture a large space i.e.: home, garden, yard, rooms, etc... landscape images are great for print marketing material, and if cropped or captured correctly it will make a great post. Shooting in landscape is not the ideal way to capture for insta, snapchat or Facebook stories. ​

PORTRAIT

Shooting in portrait is more of an intimate way to shoot. This orientation is great to capture people, or a point of view. This orientation is the ideal way to shoot for insta, snapchat, and Facebook stories. Again, if cropped or shot correctly, it can make a great post. Aside from making a great insta video, shooting in portrait is not ideal for print marketing. 

IN CONCLUSION

While hiring a graphic designer may help blur the lines of actually having to think about how you shoot your content, it will make a huge diffrence learning between portrait and landscape to optimize your marketing and social media exposure. ​